Frayed Not |

24 Mar The Product Miles Brands Cannot See Are the Ones Costing Them the Most

Posted at 21:57h in Business development, Circular business strategy, Sustainability, Systems thinking

If a product has circled the globe three times before hitting a shelf, does the sustainability story behind it still hold up? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist,...

08 Mar Your Sustainability Content Strategy Is Working Against You

Posted at 21:58h in Sustainability

When content creation backfires Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability moves from strategy...

18 Feb Ignore colour and shape, and your designs are headed for landfill

Posted at 00:47h in Sustainability

Does the garment your team is about to approve actually stand a chance of being worn more than twice? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here...

01 Feb Sustainability Isn’t That Deep, Until It’s Your Brand on the Line

Posted at 23:09h in Behaviour change, Policy and Regulation, Supply Chain

How ignoring sustainability is affecting brands' reputation Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability...

25 Jan Sustainability Sounds Great , But Who’s Really Paying for It?

Posted at 22:36h in Design, Market and Consumers, Supply Chain

Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability moves from strategy to execution.Today we’re...

05 Jan Sustainability Stalls When Tradition Dictates: Is Your Workplace Built to Change or Resist?

Posted at 16:32h in Business development, Change management, Innovation, Systems thinking

The generational friction killing your sustainability progress (and how to fix it) Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real...

18 Nov Why Unfrayed Leaders Deliver the Sustainable Solutions Modern Business Need

Posted at 07:13h in Behaviour change, Change management, Innovation, Modern leadership

What if modern leadership is the key to unlocking commerciality in sustainable solutions? Change means discomfort, especially when it comes to sustainability. Most organisations know the theory. They can draft policies, set targets and invest in technology. Yet progress often stalls because the human side of change is ignored. People are...

31 Oct How the Lack of Global Sustainability Standards Created a Fear of Getting It Wrong

Posted at 13:00h in Behaviour change, Change management, Modern leadership, Sustainability

Sustainability was never meant to be perfect. Brands that are scared to report real progress inhibit clarity and action Sustainability has no single rulebook. What is considered responsible in one industry, market, or culture can look completely different in another. Yet brands continue to chase the illusion of universal perfection, a...

17 Oct The Cost of Inaction: Why Brands Can’t Wait on Sustainability

Posted at 14:47h in Behaviour change, Business development, Sustainability

Power is shifting, but the West is too busy clinging to the past to build the future The world is changing fast, and brands that cling to old habits risk being left behind. Climate pressures, resource scarcity, and shifting global markets mean that sustainability is no longer optional. It is central...

13 Oct Unintentional Greenwashing? How Brands Can Build Credibility That Lasts

Posted at 13:10h in Change management, Market and Consumers, Sustainability

5 min read Sustainability has stopped being a ‘what if’. It’s no longer a differentiator , it’s the standard. Brands of every size are expected to show they care, act responsibly, and prove it with regulations like EPR (Extended Producer Responsibility) slowly changing the industry’s scene. EPR (Extended Producer Responsibility) is a...