Frayed Not |

19 Apr Sustainability Has a Communication Problem and the Industry Keeps Pretending It Doesn’t

Posted at 22:05h in Behaviour change, Market and Consumers, Systems thinking

Is the industry's biggest problem the one nobody wants to talk about? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today,...

27 Feb Why Do Smart Leaders Keep Rejecting Perfectly Good Sustainability Proposals?

Posted at 15:02h in Behaviour change, Modern leadership, Project management

The difference between the sustainability language and the pitch impact Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of...

24 Feb What’s ‘Green’ in London is ‘Illegal’ in Brussels. We’re not managing sustainability, we’re managing a global vocabulary crisis

Posted at 10:12h in Behaviour change, Business development, Policy and Regulation

Why fragmented regulation create a maze of certifications, standards and claims, each tailored to different priorities and agendas Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to...

01 Feb Sustainability Isn’t That Deep, Until It’s Your Brand on the Line

Posted at 23:09h in Behaviour change, Policy and Regulation, Supply Chain

How ignoring sustainability is affecting brands' reputation Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability...

11 Jan Mandatory Apparel Green Regulations: What Organizations Need to Know Now

Posted at 21:24h in Behaviour change, Policy and Regulation, Systems thinking

While companies wait for clarity, the clock is already ticking and preparation isn't optional Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry...

18 Nov Why Unfrayed Leaders Deliver the Sustainable Solutions Modern Business Need

Posted at 07:13h in Behaviour change, Change management, Innovation, Modern leadership

What if modern leadership is the key to unlocking commerciality in sustainable solutions? Change means discomfort, especially when it comes to sustainability. Most organisations know the theory. They can draft policies, set targets and invest in technology. Yet progress often stalls because the human side of change is ignored. People are...

31 Oct How the Lack of Global Sustainability Standards Created a Fear of Getting It Wrong

Posted at 13:00h in Behaviour change, Change management, Modern leadership, Sustainability

Sustainability was never meant to be perfect. Brands that are scared to report real progress inhibit clarity and action Sustainability has no single rulebook. What is considered responsible in one industry, market, or culture can look completely different in another. Yet brands continue to chase the illusion of universal perfection, a...

17 Oct The Cost of Inaction: Why Brands Can’t Wait on Sustainability

Posted at 14:47h in Behaviour change, Business development, Sustainability

Power is shifting, but the West is too busy clinging to the past to build the future The world is changing fast, and brands that cling to old habits risk being left behind. Climate pressures, resource scarcity, and shifting global markets mean that sustainability is no longer optional. It is central...