Is the industry's biggest problem the one nobody wants to talk about? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today,...
Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today we’re covering:Why the EU is simplifying sustainability rules and what that...
If a product has circled the globe three times before hitting a shelf, does the sustainability story behind it still hold up? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist,...
What if you didn’t have to wait for perfect regulations to start being radically transparent? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that...
While companies wait for clarity, the clock is already ticking and preparation isn't optional Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry...
The generational friction killing your sustainability progress (and how to fix it) Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real...
6 min read When AI-driven data and behavioural psychology are used to influence consumer behaviour, can it be harnessed to drive smarter, more sustainable choices rather than just increased consumption? AI here, AI there Every headline, every feed, every conference stage. AI is everywhere. The world is obsessed with its potential, but very...
