Is the industry's biggest problem the one nobody wants to talk about? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today,...

Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today we’re covering:Why the EU is simplifying sustainability rules and what that...

If a product has circled the globe three times before hitting a shelf, does the sustainability story behind it still hold up? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist,...

The difference between the sustainability language and the pitch impact Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of...

Why fragmented regulation create a maze of certifications, standards and claims, each tailored to different priorities and agendas Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist, we are here to...

How ignoring sustainability is affecting brands' reputation Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability...

What if you didn’t have to wait for perfect regulations to start being radically transparent? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that...

While companies wait for clarity, the clock is already ticking and preparation isn't optional Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist, we are here to support those that carry...

The generational friction killing your sustainability progress (and how to fix it) Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist, we are here to support those that carry the real...

What if modern leadership is the key to unlocking commerciality in sustainable solutions? Change means discomfort, especially when it comes to sustainability. Most organisations know the theory. They can draft policies, set targets and invest in technology. Yet progress often stalls because the human side of change is ignored. People are...