24 Mar

Posted at 21:57h in Business development, Circular business strategy, Sustainability, Systems thinking

If a product has circled the globe three times before hitting a shelf, does the sustainability story behind it still hold up? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist,...

08 Mar

Posted at 21:58h in Sustainability

When content creation backfires Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability moves from strategy...

31 Oct

Posted at 13:00h in Behaviour change, Change management, Modern leadership, Sustainability

Sustainability was never meant to be perfect. Brands that are scared to report real progress inhibit clarity and action Sustainability has no single rulebook. What is considered responsible in one industry, market, or culture can look completely different in another. Yet brands continue to chase the illusion of universal perfection, a...

13 Oct

Posted at 13:10h in Change management, Market and Consumers, Sustainability

5 min read Sustainability has stopped being a ‘what if’. It’s no longer a differentiator , it’s the standard. Brands of every size are expected to show they care, act responsibly, and prove it with regulations like EPR (Extended Producer Responsibility) slowly changing the industry’s scene. EPR (Extended Producer Responsibility) is a...