Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today we’re covering:Why the EU is simplifying sustainability rules and what that...
If a product has circled the globe three times before hitting a shelf, does the sustainability story behind it still hold up? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist,...
Why fragmented regulation create a maze of certifications, standards and claims, each tailored to different priorities and agendas Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to...
The generational friction killing your sustainability progress (and how to fix it) Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real...
Power is shifting, but the West is too busy clinging to the past to build the future The world is changing fast, and brands that cling to old habits risk being left behind. Climate pressures, resource scarcity, and shifting global markets mean that sustainability is no longer optional. It is central...
