Most "efficient" apparel businesses aren't efficient at all, they're scared of what changing would cost them I know, it’s comfortable. All these years, you finally arrive at the office, mentally mapping...
The answer is not one or the other. The problem is that brands have been using that debate to avoid answering for their own part in it Hello and welcome back...
Is the industry's biggest problem the one nobody wants to talk about? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect,...
Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we...
When content creation backfires Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or...
The difference between the sustainability language and the pitch impact Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether...
What if you didn’t have to wait for perfect regulations to start being radically transparent? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need...
The generational friction killing your sustainability progress (and how to fix it) Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect,...
Power is shifting, but the West is too busy clinging to the past to build the future The world is changing fast, and brands that cling to old habits risk being...
6 min read When AI-driven data and behavioural psychology are used to influence consumer behaviour, can it be harnessed to drive smarter, more sustainable choices rather than just increased consumption? AI here,...
