Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability moves from strategy to execution.Today we’re...
What if you didn’t have to wait for perfect regulations to start being radically transparent? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that...
While companies wait for clarity, the clock is already ticking and preparation isn't optional Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry...
Power is shifting, but the West is too busy clinging to the past to build the future The world is changing fast, and brands that cling to old habits risk being left behind. Climate pressures, resource scarcity, and shifting global markets mean that sustainability is no longer optional. It is central...
6 min read When AI-driven data and behavioural psychology are used to influence consumer behaviour, can it be harnessed to drive smarter, more sustainable choices rather than just increased consumption? AI here, AI there Every headline, every feed, every conference stage. AI is everywhere. The world is obsessed with its potential, but very...
