Frayed Not |

19 Apr Sustainability Has a Communication Problem and the Industry Keeps Pretending It Doesn’t

Posted at 22:05h in Behaviour change, Market and Consumers, Systems thinking

Is the industry's biggest problem the one nobody wants to talk about? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today,...

24 Feb What’s ‘Green’ in London is ‘Illegal’ in Brussels. We’re not managing sustainability, we’re managing a global vocabulary crisis

Posted at 10:12h in Behaviour change, Business development, Policy and Regulation

Why fragmented regulation create a maze of certifications, standards and claims, each tailored to different priorities and agendas Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to...

01 Feb Sustainability Isn’t That Deep, Until It’s Your Brand on the Line

Posted at 23:09h in Behaviour change, Policy and Regulation, Supply Chain

How ignoring sustainability is affecting brands' reputation Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability...

25 Jan Sustainability Sounds Great , But Who’s Really Paying for It?

Posted at 22:36h in Design, Market and Consumers, Supply Chain

Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability moves from strategy to execution.Today we’re...

18 Jan Two Manchester Mavericks Are Rewriting the Rules on Transparency

Posted at 11:44h in Circular business strategy, Policy and Regulation, Systems thinking

What if you didn’t have to wait for perfect regulations to start being radically transparent? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that...

11 Jan Mandatory Apparel Green Regulations: What Organizations Need to Know Now

Posted at 21:24h in Behaviour change, Policy and Regulation, Systems thinking

While companies wait for clarity, the clock is already ticking and preparation isn't optional Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry...

13 Oct Unintentional Greenwashing? How Brands Can Build Credibility That Lasts

Posted at 13:10h in Change management, Market and Consumers, Sustainability

5 min read Sustainability has stopped being a ‘what if’. It’s no longer a differentiator , it’s the standard. Brands of every size are expected to show they care, act responsibly, and prove it with regulations like EPR (Extended Producer Responsibility) slowly changing the industry’s scene. EPR (Extended Producer Responsibility) is a...