You'll call sustainability a marketing scam over lunch, then Google air conditioners by dinner. Nobody's told you those two things are connected Sit with that for a second. It’s July, the...
Is the industry's biggest problem the one nobody wants to talk about? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect,...
Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we...
How ignoring sustainability is affecting brands' reputation Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a ...
What if you didn’t have to wait for perfect regulations to start being radically transparent? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need...
What if modern leadership is the key to unlocking commerciality in sustainable solutions? Change means discomfort, especially when it comes to sustainability. Most organisations know the theory. They can draft policies,...
6 min read When AI-driven data and behavioural psychology are used to influence consumer behaviour, can it be harnessed to drive smarter, more sustainable choices rather than just increased consumption? AI here,...
