You'll call sustainability a marketing scam over lunch, then Google air conditioners by dinner. Nobody's told you those two things are connected Sit with that for a second. It’s July, the...
Is the industry's biggest problem the one nobody wants to talk about? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect,...
Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we...
If a product has circled the globe three times before hitting a shelf, does the sustainability story behind it still hold up? Hello and welcome back to Frayed Not!Our mission is...
When content creation backfires Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or...
The difference between the sustainability language and the pitch impact Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether...
Why fragmented regulation create a maze of certifications, standards and claims, each tailored to different priorities and agendas Hello and welcome back to Frayed Not!Our mission is to remind you that...
Does the garment your team is about to approve actually stand a chance of being worn more than twice? Hello and welcome back to Frayed Not!Our mission is to remind you...
How ignoring sustainability is affecting brands' reputation Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a ...
Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we...
