Frayed Not |

19 Apr Sustainability Has a Communication Problem and the Industry Keeps Pretending It Doesn’t

Posted at 22:05h in Behaviour change, Market and Consumers, Systems thinking

Is the industry's biggest problem the one nobody wants to talk about? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today,...

31 Mar Sustainability’s Blindspot: The Progress Already in the Room

Posted at 20:13h in Business development, Circular business strategy, Systems thinking

Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we are here to accelerate change in the apparel industry.Today we’re covering:Why the EU is simplifying sustainability rules and what that...

24 Mar The Product Miles Brands Cannot See Are the Ones Costing Them the Most

Posted at 21:57h in Business development, Circular business strategy, Sustainability, Systems thinking

If a product has circled the globe three times before hitting a shelf, does the sustainability story behind it still hold up? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist,...

08 Mar Your Sustainability Content Strategy Is Working Against You

Posted at 21:58h in Sustainability

When content creation backfires Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability moves from strategy...

27 Feb Why Do Smart Leaders Keep Rejecting Perfectly Good Sustainability Proposals?

Posted at 15:02h in Behaviour change, Modern leadership, Project management

The difference between the sustainability language and the pitch impact Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of...

24 Feb What’s ‘Green’ in London is ‘Illegal’ in Brussels. We’re not managing sustainability, we’re managing a global vocabulary crisis

Posted at 10:12h in Behaviour change, Business development, Policy and Regulation

Why fragmented regulation create a maze of certifications, standards and claims, each tailored to different priorities and agendas Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to...

18 Feb Ignore colour and shape, and your designs are headed for landfill

Posted at 00:47h in Sustainability

Does the garment your team is about to approve actually stand a chance of being worn more than twice? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here...

01 Feb Sustainability Isn’t That Deep, Until It’s Your Brand on the Line

Posted at 23:09h in Behaviour change, Policy and Regulation, Supply Chain

How ignoring sustainability is affecting brands' reputation Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability...

25 Jan Sustainability Sounds Great , But Who’s Really Paying for It?

Posted at 22:36h in Design, Market and Consumers, Supply Chain

Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that carry the real weight of change so sustainability moves from strategy to execution.Today we’re...

18 Jan Two Manchester Mavericks Are Rewriting the Rules on Transparency

Posted at 11:44h in Circular business strategy, Policy and Regulation, Systems thinking

What if you didn’t have to wait for perfect regulations to start being radically transparent? Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a sustainability advocate or sustainability specialist, we are here to support those that...