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24 Feb
What’s ‘Green’ in London is ‘Illegal’ in Brussels. We’re not managing sustainability, we’re managing a global vocabulary crisis

Why fragmented regulation create a maze of certifications, standards and claims, each tailored to different priorities and agendas Hello and welcome back to Frayed Not!Our mission is to remind you that...

25 Jan
Sustainability Sounds Great , But Who’s Really Paying for It?

Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or sustainability specialist, we...

11 Jan
Mandatory Apparel Green Regulations: What Organizations Need to Know Now

While companies wait for clarity, the clock is already ticking and preparation isn't optional Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to...

31 Oct
How the Lack of Global Sustainability Standards Created a Fear of Getting It Wrong

Sustainability was never meant to be perfect. Brands that are scared to report real progress inhibit clarity and action Sustainability has no single rulebook. What is considered responsible in one industry,...

13 Oct
Unintentional Greenwashing? How Brands Can Build Credibility That Lasts

5 min read Sustainability has stopped being a ‘what if’. It’s no longer a differentiator , it’s the standard. Brands of every size are expected to show they care, act responsibly,...

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