Privacy Policy

Updated: 21st December 2025

Frayed Not respects your privacy. We collect only what we need, use it responsibly, and never sell your data. This policy explains what we collect, why we collect it, and your rights.

Who we are

Frayed Not is a sustainability consultancy operating in the UK. For data protection purposes, Frayed Not is the data controller.

Contact: ana.dieaconu@gmail.com

What data we collect

We may collect and process the following personal data:

 

Information you provide directly

 

  • Name
  • Email address
  • Company name
  • Message content submitted via contact forms or email

 

Information collected automatically

 

  • IP address
  • Browser type and device information
  • Pages visited and interactions with the site
  • Cookie and usage data

Why we collect your data and lawful basis

We only process personal data when we have a lawful reason to do so under UK GDPR.

 

Purpose to Lawful basis

 

  • Responding to enquiries -> Legitimate interests
  • Providing consultancy -> Contract
  • Website analytics and performance -> Legitimate interests
  • Marketing communications -> Consent
  • Website security and maintenance -> Legitimate interests

You can withdraw consent at any time by contacting us.

Cookies and tracking

Frayed Not uses cookies to ensure the site works properly and to understand how visitors use it.

 

Cookies may include:

  • Strictly necessary cookies required for site functionality
  • Analytics cookies (such as Google Analytics) to measure site performance

 

Non-essential cookies are only placed with your consent via our cookie banner. You can manage or withdraw your consent at any time through your browser settings.

Third-party services

We use trusted third-party providers to support our website and services, including:

 

  • Google Analytics
  • HubSpot

 

These providers may process data on our behalf under strict contractual obligations. Some services may process data outside the UK. Where this happens, we rely on appropriate safeguards such as standard contractual clauses.

How long we keep your data

We retain personal data only for as long as necessary:

  • Enquiry data is retained for up to 12 months
  • Analytics data is retained according to provider settings
  • Client data is retained for legal, contractual or business purposes

Your rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to processing
  • Request data portability
  • Withdraw consent

 

To exercise your rights, contact ana.dieaconu@gmail.com