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31 Mar
Sustainability’s Blindspot: The Progress Already in the Room

Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn't need to be perfect, just possible!Whether you are a sustainability specialist, brand or consumer, we...

24 Mar
The Product Miles Brands Cannot See Are the Ones Costing Them the Most

If a product has circled the globe three times before hitting a shelf, does the sustainability story behind it still hold up? Hello and welcome back to Frayed Not!Our mission is...

08 Mar
Your Sustainability Content Strategy Is Working Against You

When content creation backfires Hello and welcome back to Frayed Not!Our mission is to remind you that change doesn’t need to be perfect, just possible!Whether you are a  sustainability advocate or...

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